Connect
Your whole sale, in one place.
Every unit, price, deal, and contract on one live layer. The sales portal is the product — everything else hangs off it.
New development, operating software
The operating system forhow you sell buildings.
Run every development you sell from one live layer — inventory, deal terms, sales pace, and marketing, connected across every project and client. The moment a contract is signed, booked revenue and sell-out update across the whole book.
Why it's different
Not another dashboard. One live layer underneath the entire sale — built to be shared.
Refine
Refined, not just collected.
Pricing sheets, stacking plans, and channel feeds pulled in and reconciled into one number you can trust — and still exportable to Excel anytime.
See
See it. Share it. Live.
Watch the whole book move in real time, and hand every client a live, read-only source of truth of their own. No decks, no version wars.
ISales
Sell the building.
Every unit, every deal, every contract — one live layer you can share with anyone who needs to see it.
Sales portal
The live view you share.
One read-only link to how a building is really selling — booked revenue, pace, remaining inventory, and deposits, current to the last contract.
The Selwyn · Nashville, TN
Sales Performance
54 / 120Units Sold45% sell-through
$92MBooked Revenueof $205M sell-out
6.0Units / Month
Q3 '27Proj. Sell-Outat current pace
$1.70MAvg. Contract
Absorption · Trailing 12 Months
A
S
O
N
D
J
F
M
A
M
J
J
Remaining Inventory
Studio (12)Sold out
1 Bed (44)20 left
2 Bed (40)26 left
3 Bed (18)14 left
Penthouse (6)6 left
Remaining66 units
Deposits
Collected$18.4M
Due · next 30 days$2.1M
Scheduled$9.7M
Contract Value$92M
Recent Contracts
| Residence | Price | Status |
|---|---|---|
PH-04 Penthouse · corner | $4.28M | Signed |
1602 3 Bed · 02 line | $2.94M | Signed |
1114 2 Bed · 14 line | $1.86M | Deposit due |
0908 1 Bed · 08 line | $1.12M | Signed |
1210 2 Bed · 10 line | $1.79M | Signed |
Stacking plan
Down to the last residence.
One building, floor by floor. Walk the stacking plan or open any residence to read its live status, price, and full spec — top to bottom.
48 Residences · 3–4BR + Penthouse
Stacking Plan
36Sold75% sell-through
6Reservedin contract
6Available
$6.9MAvg. Price
FL
N
E
S
W
PH
28
27
26
25
24
23
22
21
20
19
18
Sold Reserved Available
↑
Hover any residence to inspect it — click to open its floor plan.Floor PlanResidence —
Sales heat map
See where demand runs hot.
Not just how many sold — how fast, and where. One live heat read across exposure, floor, and line, so you can reprice the stacks that have gone quiet before the quarter closes.
Sales Velocity · 10 Months in Market
Sales Heat Map
36Soldof 48 residences
12Remaining6 reserved
75%Sell-Through
3.6Sales / Month
View Direction × Collection
Where demand concentrates| View → | N | E | S | W |
|---|---|---|---|---|
| CrownFloor 29 | 0%0/1 | 100%1/1 | 0%0/1 | 100%1/1 |
| SkylineFloors 25–28 | 50%2/4 | 50%2/4 | 100%4/4 | 50%2/4 |
| TowerFloors 21–24 | 75%3/4 | 75%3/4 | 75%3/4 | 75%3/4 |
| TerraceFloors 18–20 | 100%3/3 | 100%3/3 | 100%3/3 | 100%3/3 |
By Residence Line
Which stack sells fastest| Line | Sold | Avail | Sell-Through |
|---|---|---|---|
AN · 4 Bed | 8 | 4 | 67% |
BE · 3 Bed | 9 | 0 | 75% |
CS · 4 Bed | 10 | 1 | 83% |
DW · 3 Bed | 9 | 1 | 75% |
Bedroom Mix
Sold vs. remaining| Type | Sold | Left | Absorption |
|---|---|---|---|
| One Bedroom | 12 | 2 | |
| Two Bedroom | 13 | 5 | |
| Three Bedroom | 9 | 3 | |
| Penthouse | 2 | 2 |
Collection × Bedroom
Product fit — sell-through by plan| Plan → | 1 Bed | 2 Bed | 3 Bed | PH |
|---|---|---|---|---|
| CrownFloor 29 | — | — | — | 50%2/4 |
| SkylineFloors 25–28 | 67%2/3 | 50%3/6 | 71%5/7 | — |
| TowerFloors 21–24 | 80%4/5 | 71%5/7 | 75%3/4 | — |
| TerraceFloors 18–20 | 100%6/6 | 100%5/5 | 100%1/1 | — |
CoolerHotterAbsorption & demand
Deal desk
Every deal, to the dollar.
Not just "sold." Net effective price after concessions, every deposit due and collected, parking, storage, and upgrades — the true economics of each contract.
Residence 26B · Under Contract
Deal Terms
Contract Value
List Price$6,090,000
Finish Upgrades+$180,000
Parking · 2 spaces+$250,000
Private Storage+$60,000
Design Credit−$95,000
Closing Credit−$50,000
Net Effective Contract$6,435,000
Deposit Schedule
10% at Signing$643,500
5% at Foundation$321,750
5% at Framing$321,750
Balance at Closing$5,148,000
Collected to Date · 10%$643,500
$6.44MNet Contract
$644KDeposits Collected10% held
$5.79MOutstandingthrough closing
$160,875Co-Op Commission2.5% · Ardsley Group
IIPortfolio
Zoom out to the whole book.
Roll every project up into one line of sight — pace, revenue, and projected sell-out across the portfolio — then let each client's report send itself.
Command hub
Every development, one hub.
The whole book at a glance — status, absorption, and sell-through across every project you're bringing to market.
New Development · North + West
Command Hub
568Total Units6 projects
140Units Sold+31 this qtr
428Available
25%Sell-Through
11.6Sales Paceunits / mo · 90d
$515MBooked Revenue
$1.62BTotal Sell-Out
$3.68MAvg. Contract
$1.11BAvailable Inventory
Q3 '29Proj. Sell-Outat current pace
Active Portfolio
Active
The Ellsworth
Buckhead · Atlanta, GA
36Sold
$228MBooked
3.6 / moPace
Sell-Through75% (36 of 48)
Open Command Center
Active
The Selwyn
The Gulch · Nashville, TN
54Sold
$92MBooked
2.8 / moPace
Sell-Through45% (54 of 120)
Open Command Center
Selling
Halcyon Wharf
Edgewater · Miami, FL
32Sold
$134MBooked
3.1 / moPace
Sell-Through21% (32 of 156)
Open Command Center
Selling
Cordova Yards
Pearl District · Portland, OR
18Sold
$61MBooked
2.1 / moPace
Sell-Through14% (18 of 129)
Open Command Center
Pre-Launch
Veranda Nine
RiNo · Denver, CO
0Sold
$0Booked
—Pace
Sell-Through0% (0 of 47)
Open Command Center
Pre-Launch
Isola Vista
Old Town · Scottsdale, AZ
0Sold
$0Booked
—Pace
Sell-Through0% (0 of 68)
Open Command Center
Performance roll-up
Your pace and your sell-out, live.
Booked revenue, absorption pace, and projected sell-out across the portfolio — assembled from every project's live data, no weekly deck to build.
Aggregate · All Active Developments
Portfolio Performance
140Total Soldof 568 units
11.6Units / Month
$515MBooked32% of sell-out
$3.68MAvg. Contract
Booked Revenue by Project
The Ellsworth
Halcyon Wharf
The Selwyn
Cordova Yards
Isola Vista
Veranda Nine
Contribution
| Project | Sold | Booked | Sell-Through |
|---|---|---|---|
The Ellsworth Atlanta, GA | 36 / 48 | $228M | |
Halcyon Wharf Miami, FL | 32 / 156 | $134M | |
The Selwyn Nashville, TN | 54 / 120 | $92M | |
Cordova Yards Portland, OR | 18 / 129 | $61M | |
Isola Vista Scottsdale, AZ | 0 / 68 | $0 | |
Veranda Nine Denver, CO | 0 / 47 | $0 |
Automated reporting
The weekly deck sends itself.
Every client gets the report they expect — weekly sales, investor updates, draw packages — generated from the live layer and sent on schedule. Run twenty projects the way you used to run two, without a Sunday night spent rebuilding decks.
Client Reporting · All Developments
Scheduled Reports
28Reports / Monthacross 6 projects
6Client Groups
100%On-Timelast 90 days
0Decks by Handfully automated
Scheduled
| Report | Client | Cadence | Next Send | Status |
|---|---|---|---|---|
Weekly Sales Report The Ellsworth | Ardsley Group | Weekly · Mon | Mon · 7:00 AM | Queued |
Investor Update The Selwyn | Kestrel Residential | Monthly · 1st | Aug 1 | Scheduled |
Draw Request Package Halcyon Wharf | Bellwether Partners | Monthly · 5th | Aug 5 | Scheduled |
Weekly Sales Report Cordova Yards | Onda Capital | Weekly · Mon | Mon · 7:00 AM | Queued |
Pre-Launch Brief Veranda Nine | Northlight Sponsors | Bi-weekly | Jul 28 | Scheduled |
Portfolio Board Deck All developments | Internal · Principals | Monthly · 1st | Aug 1 | Scheduled |
This Week's Report · The Ellsworth
Sold this week2 units
Booked this week$13.8M
Sell-through75%
vs. last week+2 units
Delivery · Last 7 Days
Sent & opened9
Queued · Monday2
Scheduled4
On-time delivery100%
IIIMarketing
And the marketing feeds it.
Every channel connected, every lead source-stamped, every dollar traced through to a signature — riding on top of everything above.
Marketing engine
Spend you can trace to a signature.
Every lead lands source-stamped and gets worked in one system — so each channel's spend traces all the way through to signed contracts and booked revenue.
Attribution · Source to Signed Contract
Closed-Loop Marketing
1,284Leadsall channels
›
342Tours27% of leads
›
61Contracts18% of tours
›
$38.4MBookedattributed
$190KTotal Spend
$148Cost / Lead
$3,115Cost / Contract
0.5%Spend / Bookedmarketing efficiency
Attribution by Project
| Project | Spend | Leads | Contracts | Cost / Contract | Attributed | Share |
|---|---|---|---|---|---|---|
The Ellsworth Atlanta, GA | $64K | 388 | 22 | $2,909 | $13.9M | |
The Selwyn Nashville, TN | $34K | 242 | 17 | $2,000 | $9.8M | |
Halcyon Wharf Miami, FL | $46K | 296 | 14 | $3,286 | $9.6M | |
Cordova Yards Portland, OR | $24K | 174 | 8 | $3,000 | $5.1M | |
Isola Vista Scottsdale, AZ | $14K | 118 | 0 | — | $0 | |
Veranda Nine Denver, CO | $8K | 66 | 0 | — | $0 |
Integrations
Connect anything you already run.
An interface layer on top of your stack — not a rip-and-replace. Pull in ad platforms, spreadsheets, e-sign, MLS, and your CRM, and export back to Excel or Sheets anytime. If you already live in a tool, it keeps working.
MLS
+90 more
via API
via API
Who it's for
Built for the firms that run the sell.
One system for the sales & marketing firms taking new development to market — every project, every developer client, run from a single desk.
Sales & marketing firms
Run every client from one desk.
Manage inventory, deal terms, sales pace, and campaign ROI across all of your developer clients in one place. Hand each of them a live, source-of-truth view and a report that sends itself — the work that makes your firm the reason they renew, without adding headcount per project.
Developers & sponsors
Own the numbers, not the spreadsheets.
The live source of truth your investors and lenders can trust — booked revenue, absorption, and projected sell-out the moment a contract is signed. Handed to you by the firm running your sale.
Get a demo
Tell us about your portfolio.
Walk through your own portfolio on the platform — inventory, deal terms, sales pace, and marketing, connected. Share a few details and we'll tailor the walkthrough to your projects.